Ok, I have realized the wisdom in the old adage “careful what you wish for”.
I have had many a conversation about the pitfalls of the big box stores, particularly everyone’s favorite small business crusher, Wal-Mart. This behemoth of roll back prices has stores seemingly everywhere, employing many small business owners whose livelihoods have been stolen away by a happy yellow smiley face and ridiculous buying power.
With this said, I have also pined that if Wal-Mart would just commit to only selling organic produce and meats that the farmers world wide would step in line and stop using all the chemicals and unhealthy growing practices with the promise of selling to the number one retailer on the planet. Wouldn’t that be great? Well, at a first glance it seems to benefit everyone. Then images come to mind of a futuristic thriller movie where one giant corporation controls the entire world. Ugh, not even Harrison Ford, Wesley Snipes and Jet Li combined could save us. Maybe Chuck Norris. (Insert your own Chuck Norris joke here)
Well, lo and behold, I open the paper a couple of weeks ago and chills crawl over my body as I read this headline…
“WAL-MART TO BUY FOOD FROM LOCAL FARMS GLOBALLY”
This article appeared in the Pittsburgh Post Gazette on October 15, 2010 and was written by Ylan Q. Mui from the Washington Post. It starts out explaining that the industry of the small farmers is “riddled with inefficiency and waste”. Right off the bat Walmart tries to put the small farmers on the defensive and then goes on to explain how they can step in and improve the current farming practices and “begin holding farms accountable for the amount of water, energy, fertilizer and pesticides used to grow food”. Wal-Mart Chief Executive, Mike Duke, jumps in the conversation and drops some big buzz words. He says “Our size and scale have been big tools for change” and “there is an opportunity to lead in this area of sustainable agriculture”. I’d bet he uses phrases all the time like “It is what it is” or “that’s the bottom line” or my least favorite, “at the end of the day”. Come on Mr. Duke, “change”, “opportunity”, “sustainable”?! The article goes on to explain Wal-Mart’s commitment to the environment all they’re doing to use less fuel, reduce packaging and recycle plastic water bottles into dog beds. That’s all well and good, but in the process small town America is losing it’s ass to buying power and cheap overseas manufacturing. No, Wal-Mart isn’t the direct cause of the massive decline of manufacturing in the US, but they certainly love capitalizing on it.
Back to the food, this gets scarier. Wal-Mart is working closely with and has the support of the National Resources Defense Council, the Enviromental Defense Fund and the World Wildlife Fund! AHHH! No more jokes, somebody call Chuck Norris!
The retailer plans to boost sales of local produce, help large farms expand their operations closer to Wal-Mart supply centers, buy more from female-owned farms, reduce the distance food must travel and lower energy use and costs. Phew. Sounds very altruistic and good for the planet. But, are we ready to see quaint, hand built farm gates replaced with steel frame and stucco, sporting a neon sign? “FriendlyWal-Mart Farms”.
The new potential world farmer also plans to train 1 million workers world wide in sustainable-farming practices, (there’s those catch phrases again) expecting to raise their income by 10 percent to 15 percent. So, an international farmer could stand to get a raise from 5$ a day all the way up to $5.75 a day. Wow, then they could afford to shop at Target.
I implore all of you to buy directly from your local farmers. Search your area for farm fresh eggs, meats and produce. Join a CSA (Community Supported Agriculture) and bond with others to help local farmers and help yourselves to wonderful, fresh, local products.
Be careful what you wish for,
FV









Eat This NY
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